Skincare That Works as Hard as You Do 💙

Skincare can be confusing AF—and trust me, I’ve been there. I’m Iris, a Latina founder who’s battled acne, PCOS, and far too many overhyped products that wasted my time (and money). I was over the gimmicks, so I set out to create something better—simple, effective skincare that actually makes sense.

Inspired by Korean beauty, I traveled across Asia to learn from the best, creating hydration-first formulas that are minimal, effective, and perfect for sensitive, acne-prone skin.

To make your journey as seamless as possible, I created Hugi, our friendly mascot who helps break down formulas right on the packaging—so you always know exactly what’s going on your skin.

HydraHug is skincare that hugs back. No mystery ingredients, no luxury markup—just fun, fresh formulas that keep skincare anything but boring. Ready to give your skin the hug it deserves? 💙 #HugYourSkin

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The HydraHug Philosophy 💧

  • K-Beauty Inspired 💧

    We take the guesswork out of skincare with minimalist formulas that work. No complicated routines, just proven ingredients like hypochlorous acid, centella asiatica, and green tea to soothe, hydrate, and protect

  • For Skin That Struggles, and Thrives ✨

    Our products are imagined for sensitive, acne-prone skin—like ours. No fragrance, no fillers, just the good stuff. Whether it's hormonal breakouts, redness, or irritation, we create solutions that work for real people.

  • Made with Love, From Personal Experience 💙

    HydraHug was born from a real skincare journey. After years of battling PCOS and acne-prone skin, our founder imagined these products to solve her own skin struggles.
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